The way we travel: How global travel behaviour has changed in the wake of the recession

The Way We Travel: How Global Travel Behaviour has Changed in the Wake of the Recession’ reports significant shifts in travel consumption.
Despite growth in business travel around 80% of travel is still for leisure. Strong segments include health tourism due to aging populations in the developed world, and niche markets such as gay, eco-friendly, gastronomic, religious and adventure travel. Domestic travel increased due to the recession and environmental factors (e.g. ash cloud) and political unrest. For international travel France remained the most-visited country, but cheaper destinations such as Turkey and Malaysia benefited from the downturn, with exchange rates affecting travel choices. Trends in transport include the growth of low-cost long-haul carriers, and more consumers researching and booking online as they seek...

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