The new era of thrift: Changing spending habits in the face of recession

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at how spending habits are changing in the face of recession.
A new era of thrift is emerging, as consumers shop around and buy second-hand, stay in more and defer major purchases, preferring to make things last. New consumer types are identified, including the 'frugalista' and the thrifty family. They are buying more food to cook from scratch and holidaying in the UK. Discount stores, local shops and private label lines are benefiting. DIY and growing vegetables are on the rise....

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