Private label - Potential in a weakening economy

This report from Euromonitor International, an offshoot of its Strategy Briefings series, looks at the potential for private label products in a weakening economy.
It notes that private label sales are concentrated in Europe and North America, with the sector still in its infancy in emerging markets. Retailers are the driving force behind private label innovation as they adopt a brand-oriented approach to development. This extends to segmentation and the development of premium and economy ranges. The credit crunch and higher commodity prices will work in favour of private label products due to their perceived value for money....

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