How the Museum of London got the wow factor
Agency: Coley Porter BellClient: Museum of LondonCategory: Museums, Galleries, Events and Visitor Attractions
Executive summary
With its cutting edge research and over 2 million objects, the Museum of London has all the ingredients to be a world class museum. However, it was failing to capture the public's imagination. When Coley Porter Bell was approached in 2007, visitor figures were falling1, at a time when museum visits in the UK were increasing2.
The logo was seen as 'business like', a 'no frills establishment'...