How the Museum of London got the wow factor

In 2007, visitor figures were falling at the Museum of London at a time when UK museum visits were increasing.

How the Museum of London got the wow factor

Agency: Coley Porter BellClient: Museum of LondonCategory: Museums, Galleries, Events and Visitor Attractions

Executive summary

With its cutting edge research and over 2 million objects, the Museum of London has all the ingredients to be a world class museum. However, it was failing to capture the public's imagination. When Coley Porter Bell was approached in 2007, visitor figures were falling1, at a time when museum visits in the UK were increasing2.

The logo was seen as 'business like', a 'no frills establishment'...

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