Android at MWC 2011 Barcelona

The Mobile World Congress is an industry trade show for leaders in the mobile technology market. In 2011 Android, Google's mobile operating system, wanted its presence at the congress to stand out and "make Android the talk of the show".

Android at MWC 2011 Barcelona

Agency: Communication by Design and BrandfuelClient: GoogleCategory: Experiential Environments, Temporary Exhibitions

Executive summary

The Android stand was an oasis of playfulness in corporate showcase with 25,500 visitors over 4 days.

The Mobile World Congress is the leading industry trade show for leaders in the mobile technology market. Android is the world's first commercial quality open source mobile platform. Android's ground breaking exhibition became the most talked about brand at MWC by shattering the corporate mould of stand design. This was especially important because it became the first time the Android...

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