Caffè Nero Iced Drinks
Agency: Together DesignClient: Caffè NeroCategory: Point of sale
"This isn't just about pushing a seasonal product. We've highlighted and differentiated iced drinks and built a brand that has won customers' hearts. It's a success story with longevity."Sara Carter, Marketing Director
Executive summary
Caffè Nero is associated with quality coffee, but with sales of hot drinks lower in the summer months, it needed to build a following for its Iced Drinks.
Caffè Nero does not have the marketing budgets of its rivals, global brand Starbucks and Whitbread-owned Costa Coffee, but...