Grant's Whisky

Despite being the world's fourth largest blended Scotch whisky brand in 2006, Grant's suffered from a lack of direction at a time when new growth markets were opening up.

Grant's Whisky

Agency: LFH Brand Identity Consultants LtdClient: William Grant & SonsCategory: Packaging, Branded - Drink

Executive summary

In 2006, Grant's was the fourth largest global blended whisky brand which, although supported by an active marketing campaign, suffered from lack of direction.

The brief was to transform the brand into a credible 'Scotch whisky brand' with a distinctive and compelling personality, making it an active choice for consumers.

Our response enabled Grant's to attract new consumers in exciting growth markets without alienating consumers in mature markets. The new design has increased quality perceptions and created...

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