Glorious! The UK's fastest growing soup
Agency: Lambie-NairnClient: TSC FoodsCategory: Packaging Branded Food
Executive summary
GLORIOUS! wanted to increase penetration in the chilled soup category and extend their range to include dips and stews.
They found that both consumers and distributors didn't understand their positioning within the market which led to them being delisted from a major retailer.
This disappointment led them to the decision that they needed a complete rebrand to fulfil their future ambitions.
Lambie-Nairn was briefed to create a brand identity that would really stand out on shelf and communicate GLORIOUS!'s...