Glorious! The UK's fastest growing soup

After a management buyout, the private equity owners of UK-based TSC Foods had ambitious plans for its GLORIOUS! chilled soup and pasta sauce brand, aiming to capture a 10% share of the market and extend into dips and stews.

Glorious! The UK's fastest growing soup

Agency: Lambie-NairnClient: TSC FoodsCategory: Packaging Branded Food

Executive summary

GLORIOUS! wanted to increase penetration in the chilled soup category and extend their range to include dips and stews.

They found that both consumers and distributors didn't understand their positioning within the market which led to them being delisted from a major retailer.

This disappointment led them to the decision that they needed a complete rebrand to fulfil their future ambitions.

Lambie-Nairn was briefed to create a brand identity that would really stand out on shelf and communicate GLORIOUS!'s...

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