Carman's: Real packaging made with real passion
Agency: ElmwoodClient: Carman's Fine FoodsCategory: Packaging, Branded - Food
Executive summary
The devil is in the detail
Sometimes the smallest changes can make a big difference. Whilst on the face of it Carman's packaging has not changed drastically, retaining key brand equities and injecting a bit more of the brand's personality on pack has had significant results. This is the art of effectiveness.
Carman's is an irresistible story of good old-fashioned hard work, commitment and belief. Since launching back in 1992, it's grown to become a much-loved breakfast...