En Route International: Me, myself & my
Agency: 1HQ Brand AgencyClient: En Route InternationalCategory: Packaging, Branded - Foods
Executive summary
En Route, a £12m sales and logistics company offering premium bakery products to the Travel Catering market, engaged 1HQ to create a brand that would create impact, communicate taste and quality, and offer a strong point of difference in the market.
A potential threat becomes a winning strategy
The economic downturn meant that airline clients were seeking continuous cost reductions and slashing catering budgets in all classes of travel.
In contrast to their major competitors...