Boots Laboratories: Serum 7

Boots launched its Boots Laboratories master brand across Europe (in France, Spain, Italy and Portugal) with this campaign.

Boots Laboratories: Serum 7

Agency: Creative LeapClient: Alliance BootsCategory: Corporate / Brand identity, Design and implementation cost over £100,000

Executive summary

This is the story of the creation of a new brand and its success in the highly competitive European pharmacy skincare market.

From an initial launch of 6 products in one market the brand has grown in just 2 years to embrace 32 products in 4 markets with an overall retail value of more than €15 million MAT.

The brand is now being extended to include multiple products across multiple platforms with an aggressive...

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