Reflecting the spirit of The Yard: The Yard annual report 2010/11
Agency: TayburnClient: Scotland Yard Adventure CentreCategory: Design for Society
Executive summary
Scotland Yard Adventure Centre, known as The Yard, is an oasis in the heart of Edinburgh that provides indoor and outdoor safe play facilities for children with additional support needs and their siblings. It is a very small charity with a very, very small marketing budget.
Its Annual Report, as its primary communication tool, is the one big chance to communicate with its target audiences. This includes current and potential sources of funding,...