Reflecting the spirit of The Yard: The Yard annual report 2010/11

The annual report of the Scotland Yard Adventure Centre, a provider of play facilities for special-needs children and their siblings, is the one chance each year that the Edinburgh-based charity has to communicate with all its key audiences.

Reflecting the spirit of The Yard: The Yard annual report 2010/11

Agency: TayburnClient: Scotland Yard Adventure CentreCategory: Design for Society

Executive summary

Scotland Yard Adventure Centre, known as The Yard, is an oasis in the heart of Edinburgh that provides indoor and outdoor safe play facilities for children with additional support needs and their siblings. It is a very small charity with a very, very small marketing budget.

Its Annual Report, as its primary communication tool, is the one big chance to communicate with its target audiences. This includes current and potential sources of funding,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands