No. 3 London Dry Gin

This case study focuses on the development and design of No.3 London Dry Gin, a super-premium gin brand launched by Berry Bros & Rudd (BBR), the UK's oldest wine and spirit merchant.

No. 3 London Dry Gin

Agency: BrandhouseClient: Berry Bros & RuddCategory: Packaging, Branded - Drink

Executive summary

This is a story of the power of 3

This is the story of how we named No.3 London Dry Gin after the home of Berry Bros & Rudd in St James's Street - a company with 3 centuries of wine and spirits expertise; and how this evocative brand name and distinctive identity provided the platform for success.

And how the original key to the parlour of No.3 St James's Street was at the heart of not just...

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