Johnnie Walker: Vietnam New Year Gift Packaging

Each year Diageo has special Tet - Vietnamese New Year - gift packs designed specifically for its whisky brand, Johnnie Walker.

Johnnie Walker: Vietnam New Year Gift Packaging

Agency: Lewis MoberlyClient: Diageo Asia Pacific LtdCategory: Packaging, Branded - Drink

Executive summary

Gifting is important within Vietnamese culture and particularly so at Têt, their New Year celebration. In choosing a gift, consumers look for a brand of status and a good ratio of price to perceived value. Each year Diageo has special Têt gift packs designed specifically for Johnnie Walker.

The 2011 gift packs show the highly recognisable Johnnie Walker 'Striding Man' icon, symbol of this progressive, masculine brand dramatised with an embossed, gold fireworks pattern.

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