Katie's Proper Pate: A smooth operation

Katie's Proper Pate is a small, independent pâté business, primarily selling to stockists in North West England.

Katie's Proper Pâté: A smooth operation

Agency: Like A River Brand AgencyClient: Katie's Proper PâtéCategory: Redesign of packaging, Branded food

Executive summary

Katie's Proper Pâté (KPP) grew up in the pots and pans of Katie's mum's kitchen - born from her desire to make the tastiest pâté ever. But when retailers wouldn't spread it across their shelves, Katie knew it was time to make a 'proper' job of things.

Katie didn't want to take over the world, just to be stocked by the best individual outlets locally, in the knowledge that others would want to...

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