Edinburgh First rebrand

Edinburgh First, an events organiser and accommodation provider owned by the University of Edinburgh, UK, decided to rebrand in order to build loyalty among existing customers, attract new customers and therefore increase revenue.

Edinburgh First rebrand

Agency: TsukoClient: Edinburgh First (The University of Edinburgh)Category: Corporate/ Brand Identity, Design and implementation costs under £100,000

'A major contributing factor in the recent success of Edinburgh First has been our re-brand. We have clarified our direction and established clear market positioning with targeted audience-led communications tailored to confidently communicate our vast range of products to many differing markets.' - Kirsty Hay, Marketing Manager, Edinburgh First

Executive summary

Edinburgh First. Is it the local buses? A council initiative? A tourism operator or visitor attraction? No, its actually the University of Edinburgh's commercial...

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