Cawston Press: Putting the juice back into ambient
Agency: PearlfisherClient: Cawston Vale (now Cawston Press)Category: Brand identity, Design and implementation under £100k
Executive summary
This is an entry about ambient fruit juice, ambient is otherwise known as 'Long-Life' or 'UHT'. The ambient juice sector is not something you - or the majority of customers would associate with a small, quality obsessed juice company who have been pressing 'not from concentrate apple' juices since 1986. For a brand like Cawston Vale, the ambient fixture was always going to be a tough one to crack. Consumers who...