Bounce Balls: Reaching new heights
Agency: Biles IncClient: The Natural Brands CompanyCategory: Packaging, Branded Food
Executive summary
In 2007, the then newly launched Bounce Balls were criticised in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: 'The packaging is nondescript and doesn't shout out to the consumer… the products will only appeal to the health-conscious. They are also too expensive… this is a niche product… the company will find it difficult to market this outside of health stores.' [l]
Unphased.The Natural Brands Company, owners of the Bounce brand, pressed on,...