Adstats: Healthcare ad spend

This Adstats article looks at the state of healthcare ad spend through data from Nielsen Global AdView Pulse, Q3 2011.

Adstats: Healthcare ad spend

Healthcare is the marketing industry's fourth most-lucrative segment, accounting for just over 10% of total global ad spend, according to Nielsen Global AdView.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Regional share of global healthcare spend
  • Global ad spend by product category
  • Growth in ad spend by region
  • Growth in global ad spend by category
  • Share of healthcare spend by medium and market
  • Healthcare ad spend by product category
  • Top UK pharmaceutical advertisers

Key points include:

  • Ad spend growth for healthcare is outpacing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands