Charity marketing

A lack of extensive resources within means that charity marketers have always had to look outside of their organisations to achieve their aims.

Charity marketing

Fiona Blades, MESH PlanningEmma K Macdonald and Hugh Wilson, Cranfield School of Management

Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates.

These are tough times for charities. As in many sectors, the marketing budgets of not-for-profits are feeling the pinch. From our work with charities, we know that this is nothing new - times are always tough in this field. Lean organisational structures and the pressure to preserve funds for core activities means that charity marketers are masters of frugal marketing budgets....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands