When incentives become disincentives
Brandon EllseTNS Global
As BMW and others have learned, incentive programmes don't always achieve the desired result. Studying behavioural economics and gamification can help, advises TNS Global's Brandon Ellse.
If we ever needed a microcosm of human behaviour, we would surely have to look no further than Hollywood. If the A (and B) listers give us anything at all, it's engrossing high-profile and public relationship squabbles.
Nevertheless, what may often sound like the ramblings of irate couples, actually raises a good question. Why do people behave the way they do? This question has preoccupied thinkers...