Under the halo
James A RohdeJames A Rohde Consulting
Analysing competing brands' attribute and halo effects allows a sharper insight into your own brand's positioning and performance.
There are all kinds of methods to help tackle questions about overall brand health. These critical tactics provide a holistic view of what is happening in our markets and provide some light to help navigate our paths. This view, however, might be thought of as Google driving directions with the map zoomed out all the way. We may be able to see where we want to go and the general direction we...