Vector: Get Out What You Put In
Leo Burnett
Section I — Basic information
Business Results Period (Consecutive Months): | May 2010 -May 2011 |
Start of Advertising/Communication Effort: | April 12 2010 |
Base Period as a Benchmark: | May 2009-2010 |
Section II — Situation analysis
a) Overall Assessment
"JUST BECAUSE IT WORKED FOR NIKE…"
This is a story about how a brand that first found success by emulating other sports brands, but then suffered through a period of stagnation, was able to find its second wind.
From the time it first hit the cereal aisle in 1999 Vector had an identity crisis. It...