Subaru WRX: MY 2011

Canadian sales of Subaru's WRX STI had stagnated, though the brand is loved by performance car enthusiasts for its rally-based credentials.

Subaru WRX: MY 2011

DDB Canada

Section I — Basic information

Business Results Period (Consecutive Months):October 2010 – March 2011
Start of Advertising/Communication Effort:September 27, 2010
Base Period as a Benchmark:October 2009 – March 2010

Section II — Situation analysis

a) Overall Assessment

When the WRX STI arrived on the market in 1994 it did so with little fanfare. This performance car, built off the modest-selling Subaru Impreza, wasn't lacking in power, but its quirky design left it with an appearance that only a true performance car enthusiast could love.

From these humble beginnings, and through its...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands