Subaru WRX: MY 2011
DDB Canada
Section I — Basic information
Business Results Period (Consecutive Months): | October 2010 – March 2011 |
Start of Advertising/Communication Effort: | September 27, 2010 |
Base Period as a Benchmark: | October 2009 – March 2010 |
Section II — Situation analysis
a) Overall Assessment
When the WRX STI arrived on the market in 1994 it did so with little fanfare. This performance car, built off the modest-selling Subaru Impreza, wasn't lacking in power, but its quirky design left it with an appearance that only a true performance car enthusiast could love.
From these humble beginnings, and through its...