Subaru Forester: MY 2011

Following the success of the launch of the 2009 Forester, sales for Subaru in Canada were beginning to flatten in 2010.

Subaru Forester: MY 2011

DDB Canada

Section I — Basic information

Business Results Period (Consecutive Months):December 2010 – June 2011
Start of Advertising/Communication Effort:December 8, 2010
Base Period as a Benchmark:December 2010 – June 2010

Section II — Situation analysis

a) Overall Assessment

Following on the heels of our highly-successful launch of the re-designed 2009 Subaru Forester, sales in Canada of this small-SUV began to flatten in 2010 and were in need of a momentum boost.

In early 2011, we were again tasked with launching a Forester model in the Canadian market. This time, our challenge was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands