STM: Montreal Transit
Sid Lee
Section I — Basic information
Business Results Period (Consecutive Months): | May 2009 - April 2010 |
Start of Advertising/Communication Effort: | May 2009 |
Base Period as a Benchmark: | May 2008 - April 2009 |
Section II — Situation analysis
a) Overall Assessment
STM history:
The Société de transport de Montréal (Montréal Transit Corporation) is charged with providing public transit service throughout the area covered by the Montreal Agglomeration Council. It is the largest transit operator in Canada. The 68-station Montreal Metro subway system was introduced in 1966 in preparation for Canada's 100th birthday and the Expo 67 World...