From bancassurance and assurfinance to 'all finance'

This paper gives a brief insight into the developments which have led to the 'All Finance' concept. The disappearance of clear-cut boundaries in a number of areas, as well as current technological possibilities have resulted in the development of All Finance.

From bancassurance and assurfinance to 'all finance'

Piet Lambrechts andTon Merks Interpolis The Netherlands

INTRODUCTION

We should like to take - together with you - a look at the development from Bancassurance to All Finance. In doing so, We shall point out which forms of distribution a bank can apply in this context. At the same time, We shall briefly indicate the ways in which an insurer can use a bank channel, and explain how Interpolis and the Rabobank work together within this framework.

We will outline the product development in life and go into...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands