Cadbury Caramilk
The Hive
Section I — Basic information
Business Results Period (Consecutive Months): | June 2010 - April 2011 |
Start of Advertising/Communication Effort: | June 1 2010 |
Base Period as a Benchmark: | June 2009 to April 2010 |
Section II — Situation analysis
a) Overall Assessment
Want to know a secret? Sure you do. Everybody loves secrets. Who killed JFK? Did Carly Simon write 'You're so Vain' about Cat Stevens, Warren Beatty or Mick Jagger? How do they get the soft, flowing caramel inside the Caramilk bar?
Caramilk is legendary amongst Canadian chocolate bars, in part because of the delicious product and...