10 marketing trends in 2012

2012 will see the growth of integrated marketing, and marketers have to be prepared to let go of the old channel-centric model and embrace a collision of currencies where different parts of a marketing organisation will value different things.

10 marketing trends in 2012

Judy FranksThe Marketing Democracy

2012 will see the growth of integrated marketing, and a collision of marketing currencies, with media planning in danger of being usurped by experience planning.

Looking at the past and drawing a trajectory to the future helps us understand where we are going. But, if we remain stuck in the past, we won't be able to realise the full potential of what lies before us. From my vantage point, the top ten marketing trends in 2012 are a blend of both perspectives: we will see the continued growth of emerging...

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