10 marketing trends in 2012
Judy FranksThe Marketing Democracy
2012 will see the growth of integrated marketing, and a collision of marketing currencies, with media planning in danger of being usurped by experience planning.
Looking at the past and drawing a trajectory to the future helps us understand where we are going. But, if we remain stuck in the past, we won't be able to realise the full potential of what lies before us. From my vantage point, the top ten marketing trends in 2012 are a blend of both perspectives: we will see the continued growth of emerging...