Digital Lives of University Students

There are 2,493 colleges and universities in China, consisting of more than 29 million students. According to recent research, students' accumulated spending will be approximately 300 billion yuan annually.
This research covers 33 colleges in 8 cities including Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Shenyang, Xi'an and Zhengzhou, providing a panoramic view and analysis of basic traits, lifestyle, values, network exposure and consumption, and also provided a systematic analysis and discussion concerning topics such as their consumption behavior, attitude, brand concept, and habit of using major internet applications....

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