Unilever, Google, Diageo and Interbrand – Discussing global leadership at the Marketing Society conference 2011
Judie Lannon
Chaired by Nick Higham, BBC news correspondent, this year's Marketing Society conference – held in London in November 2011 – covered a wide range of global leadership themes, with insights from a particularly impressive collection of speakers.
Sustainability is a growth opportunity
Unilever's aim of doubling profits while halving its carbon footprint was the subject of an opening presentation from Keith Weed, Unilever's Chief Marketing and Communications Officer. Developing the theme that was to run through the day, Weed illustrated how crises and...