Google Analytics - Multi Channel Funnels
Prabhvir Sahmey
Background
A recently introduced feature is already gathering a lot of attention on the web - the new multi-channel funnel. Now the web marketer can track back and see where all users are coming from, what are they doing on their site and which web channels are assisting the conversion process.
This gives attribution of the clicks the much needed attention.
But does it really help solve the web marketer challenge?
Details
Trivial questions such as - what role did prior website referrals, searches and ads play in that conversion? How much...