Google Analytics - Multi Channel Funnels

This brief summary looks at the details and implications of multi channel funnels, recently introduced to Google Analytics.

Google Analytics - Multi Channel Funnels

Prabhvir Sahmey

Background

A recently introduced feature is already gathering a lot of attention on the web - the new multi-channel funnel. Now the web marketer can track back and see where all users are coming from, what are they doing on their site and which web channels are assisting the conversion process.

This gives attribution of the clicks the much needed attention.

But does it really help solve the web marketer challenge?

Details

Trivial questions such as - what role did prior website referrals, searches and ads play in that conversion? How much...

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