The Carphone Warehouse: Support, save, surprise
LIDA
THE TEAM
Chris Lawson, James Nester, Caroline Parkes, Gita Mackintosh, Georgia Thurwell, Jonathan Goodman, Sharon To, John Chandler, Cedric and friends -All Knowing Fish.
WHAT IS WONDERFUL ABOUT THIS WORK?
We needed to make customers feel closer to The Carphone Warehouse (CPW), so that they come in-store rather than go direct to their phone network. We created an irreverent, engaging and different way of engaging customers: CPW gives you impartial advice (about phones): so our All Knowing Fish gives impartial advice about whatever else is on their mind. 38% of visitors asked a...