The Carphone Warehouse: Support, save, surprise

The UK's mobile handset and services retailer, Carphone Warehouse, wanted to entice customers into its stores rather than have them go direct to their phone network.

The Carphone Warehouse: Support, save, surprise

LIDA

THE TEAM

Chris Lawson, James Nester, Caroline Parkes, Gita Mackintosh, Georgia Thurwell, Jonathan Goodman, Sharon To, John Chandler, Cedric and friends -All Knowing Fish.

WHAT IS WONDERFUL ABOUT THIS WORK?

We needed to make customers feel closer to The Carphone Warehouse (CPW), so that they come in-store rather than go direct to their phone network. We created an irreverent, engaging and different way of engaging customers: CPW gives you impartial advice (about phones): so our All Knowing Fish gives impartial advice about whatever else is on their mind. 38% of visitors asked a...

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