SportsShoes: Kit Reviewer

The SportShoes brand wanted to be able to appeal to the gamut of UK runners, from beginner to hardcore.

SportsShoes: Kit Reviewer

Propellernet

THE TEAM

James Sandford, Sophie Coley, Rik Turner, Megan Hart, Dan Goodwin.

WHAT IS WONDERFUL ABOUT THIS WORK?

We combined technical SEO, content creation, editorial and creative link building and paid search to drive incremental sales and protect and amplify the SportsShoes brand online, focusing on running-related terms. SportsShoes are now #1 on Google for ‘running shoes’ and ‘cheap running shoes’.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

We modelled and forecast keyword search opportunities, identifying running-related terms as a prime focus. Our campaign plan covered three personas: beginners, intermediates and hardcore runners....

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