Remember A Charity: Rocky stunt
DDB
THE TEAM
Chris Lapham, Aaron McGurk, Darren O'Beirne, Neil McGuirk, Tamsine Foggin, Angharad Thomas, Brenda Petersen, Elaine Miller, Sarah Browell, Guy Bradbury.
Other contributors:
Heart Productions - Event management, Disqo - Facebook development, Finn McGough (HOME. corp) - Director, Kiran Master - Photography, Good Relations - PR.
WHAT IS WONDERFUL ABOUT THIS WORK?
Wills aren't something people talk about. We created extensive targeted reach to inspire consideration and conversation around a taboo-ridden issue. This type of creative response is a world first in the charity sector. It gave over 140 charities and the public...