Nokia N8: Hollywood in your pocket

Nokia, the mobile phone handset maker, aimed to create pre-launch awareness and desire for its new N8 model.

Nokia N8: Hollywood in your pocket

Wunderman

THE TEAM

David Harris, Neil Barrie, Kelvin Tillinghast, Nathan Flowers, Helga Sasdi.

Other contributor:

Delinquent Production Company-Video production.

WHAT IS WONDERFUL ABOUT THIS WORK?

We created awareness and desire for the new Nokia N8 during pre-launch, showing a film director using his shoot camera to answer a call, featuring the N8's HD video and 12 megapixel camera. Over one day we saw 5.1% interaction (2.2 times the industry average), a 65% increase in visits to the N8 product page and an ROI of 92%.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands