Guinness: Christmas xylophone

Guinness, the stout brand, wanted to remind its UK customers that Christmas was a time for entertaining friends and that they could be 'the host with most' if they adopted Guinness’s suggestion of creating a xylophone out of glasses filled with various amounts of the black stuff.

Guinness: Christmas xylophone

Tullo Marshall Warren

THE TEAM

Alistair Hutchison, Richard Shepherd, Nora Zenasni, Preston Rutt, Gareth James, Neil Oakley, Mark Brunt.

WHAT IS WONDERFUL ABOUT THIS WORK?

We needed to remind Guinness fans to put their favourite tipple on the Christmas shopping list, leave them with a warm rosy glow and give them the opportunity to be the Christmas host with the most. We created a musical baton to play jingle bells on five pint glasses of Guinness. Fans were directed to an interactive YouTube video for practice. The result? 33,329 Facebook ‘Likes’, 276,959 interactions, 20,547 views on YouTube,...

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