Virgin Media: TiVo

With Sky, the satellite broadcaster, having the largest share of the UK's digital TV market and a budget to match, Virgin Media had to find a way of communicating the superior benefits of its new TiVo box.

Virgin Media: TiVo

DDB

THE TEAM

Guy Bradbury, Howard Willmott, Steve Hall, Danny Seager, Sam Turk, Paul Robbins, Lucy Westmore, Richard Atkins, David Bowles, Andy Ballantyne Gilbert.

WHAT IS WONDERFUL ABOUT THIS WORK?

A simple dramatisation of the benefits of TiVo, through DM, print, outdoor, TV, online and PR. In four weeks we increased average monthly sales by 119%, drove 15% of retail footfall and 377,178 website visits, with 89% ‘thumbs-ups’.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

Sky has the lion's share of digital TV. Despite providing TV, broadband and phone to millions of homes, Virgin...

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