Virgin Media: TiVo
DDB
THE TEAM
Guy Bradbury, Howard Willmott, Steve Hall, Danny Seager, Sam Turk, Paul Robbins, Lucy Westmore, Richard Atkins, David Bowles, Andy Ballantyne Gilbert.
WHAT IS WONDERFUL ABOUT THIS WORK?
A simple dramatisation of the benefits of TiVo, through DM, print, outdoor, TV, online and PR. In four weeks we increased average monthly sales by 119%, drove 15% of retail footfall and 377,178 website visits, with 89% ‘thumbs-ups’.
WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?
Sky has the lion's share of digital TV. Despite providing TV, broadband and phone to millions of homes, Virgin...