T-Mobile: Tough phone
GyroHSR
THE TEAM
Caroline Welsh, Tara Wright, Joanna Andrews, James Mountain, Hywel Thomas, Phil Pinn, Kevin Johnston, Steve Osaer, Anna Start, Stephanie Watt.
WHAT IS WONDERFUL ABOUT THIS WORK?
We developed the perfect proposition for the plumbing sector: a ‘tough phone’ with a great price plan. The right product and a little bit of cheek resonated. By talking their language, we ensured a massive response. An unprecedented 45% of the 10,000 contacts followed up by telesales have entered the sales pipeline, to sign within the next 18 months, at a cost of 60p per lead.