The Royal Marsden: Treatment that's personal

With the changes in the UK's National Health Service and income targets having to be met, the Royal Marsden hospital in London set out to attract a 10% uplift in patients, who now have the option to choose where they are treated.

The Royal Marsden: Treatment that's personal

Partners Andrews Aldridge

THE TEAM

Mark Davison, Richard Dunn, Paul Snoxell, Andy Todd, Richard Worrow, Ross Newton, Pierpaolo Proh.Will Saunders.

WHAT IS WONDERFUL ABOUT THIS WORK?

We generated a threefold increase in visits to The Royal Marsden website; an expected 5% conversion rate means we'll acquire the additional 375 patients needed to hit the NHS income target of £412,000.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

Radiotherapy can be an essential part of cancer treatment, but not all patients who should receive it do so. Patients have a choice about where...

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