Targetbase Claydon Heeley: Time Mail

To gain senior marketers' attention and business, Targetbase Claydon Heeley, had to stand out against competing UK direct marketing agencies.

Targetbase Claydon Heeley: Time Mail

Targetbase Claydon Heeley

THE TEAM

Chris Martin, Tim Lines, Sam Parsley, Steve Grout.

WHAT IS WONDERFUL ABOUT THIS WORK?

We successfully grabbed cynical senior marketers’ attention and convinced them we're an agency worth talking to. Our Time Mail offered two tantalising glimpses of possible futures... and from a mailing file of 117 we booked 23 creds meetings and generated £120,000 of fees in Year one, with an ROI of 48:1.

WHAT DETAILS OF THE STRATEGY MAKE THIS A WINNING ENTRY?

We created a highly targeted, attention grabbing and ever-so-slightly ominous new business mailing that exemplified...

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