Best Western: Where stories happen
The Sharp Agency
THE TEAM
Richard Sharp, Mandi Taylor, Darlene Sharp, Ian Dean, Reece Watt, Alice Buckley, Emma Marsh, Katie Holmes, Tim Wade, Gemma Dawson.
Other contributor:
CIDA Communications - Commissioned short stories.
WHAT IS WONDERFUL ABOUT THIS WORK?
Connecting desire (consumers want a holiday story) with brand truth (all Best Westerns have a story), we created the idea ‘Where Stories Happen’. We hugely exceeded target, delivering an uplift of 463% on bookings and 293% on revenue. The ROI was 19:1, against a target of 10:1.