Virgin Media: Broadband

Most broadband providers in the UK offer speed as a benefit. So Virgin Media decided to differentiate its real advantage in this area by proclaiming the tangible benefits gained from its cable-based broadband package, which had been acknowledged by Ofcom, the UK communications regulator, as twice as fast as competitors.

Virgin Media: Broadband

DDB

THE TEAM

Guy Bradbury - Group Creative DirectorChris Lapham - CopywriterAaron McGurk - Art DirectorLuke Flynn - Digital CreativeBrendan Howell - Digital CreativeRichard Atkins - Flash Advertising DirectorDaniel Westin - DesignerBlake Cuthbert - Digital Account DirectorAndrew Ballantyne Gilbert - Senior Account ManagerBrenda Petersen - Project Manager

WHAT IS WONDERFUL ABOUT THIS WORK?

Whether you have 10Mb or 50Mb, fast broadband is just fast broadband until you demonstrate the tangible benefits. Speedy Gonzalez garnered three times as many...

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