The Royal British Legion: Little Remembrance Cross
Tangible
THE TEAM
Ian Atkinson - Creative DirectorEd Swarbrick - Senior Art DirectorLizzie Owen-Thomas - Senior CopywriterNick Thomas - Creative ConsultantSue Byde - Senior Account DirectorHannah Bridgeman - Account Manager
WHAT IS WONDERFUL ABOUT THIS WORK?
We created new ways for supporters to engage with the Little Remembrance Cross campaign, to encourage active remembering and giving to the Royal British Legion. The cold campaign achieved up to 3% response, with an exceptional ROI of 0.95. The warm campaign response was 43.52%, making...