Freggo: Taste visual representation
OgilvyOne London
THE TEAM
Emma de la Fosse - Executive Creative DirectorCharlie Wilson - Executive Creative DirectorRae Stones - CopywriterFiona Sanday - Art DirectorJo Coombs - Business PartnerDominique Bergantino - Business DirectorMichael Alexander - Account ManagerRory Campbell - DesignerCraig Mason - Tech leadDonna Brown - Producer
OTHER CONTRIBUTOR
Greyworld - Digital art
WHAT IS WONDERFUL ABOUT THIS WORK?
We differentiated an unknown, expensive ice-cream by creating a sampling campaign for the 21st century. Consumers were able...