Ardbeg: Alligator

The objective of Glenmorangie, the Scottish whisky distiller, was to attract the growing market of bourbon drinkers to its Ardbeg malt whisky brand, a peaty whisky made on the island of Islay which is aimed at a broader and younger audience.

Ardbeg: Alligator

Story UK

THE TEAM

Dave Mullen - Creative DirectorRebecca McFarland - Creative PartnerOlivia Donaldson - Head of CopyCaroline Cairns - Senior Account ManagerLynsey Thomson - Account ExecutiveManos Riglis - Digital DirectorGraham Robb - Head of StudioHamish Torrie - Brands DirectorAllan Little - Senior Brand Manager

OTHER CONTRIBUTORS

David Boni - DirectorKirk Hendry (Thing) - Animator

WHAT IS WONDERFUL ABOUT THIS WORK?

We told The Ardbeg Committee that a new Alligator was emerging from the deep south of Islay....

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