Marketing of state property as a potential object of privatization in 1996 in Russia

Igor Gennadyevich Mayorov, Dmitri Sergeevich Ivanov, Vyacheslav Lyukmanov and Aleksandr Arnoldovich Braverman

This study presents three methods of assessment of potential demand of various segments of investors for state property depending on the rate of inflation.

Marketing of state property as a potential object of privatization in 1996 in Russia.

Aleksandr Arnoldovich Braverman Vyacheslav Borisovich Lyukmanov Igor Gennadyevich Mayorov Russian Marketing Association, Russia andDmitri Sergeevich Ivanov 'CoMarkt Ltd.', Russia

The strategy of privatization employed in 1996 in Russia has undergone significant changes. The focus in privatization has shifted from quantitative indicators (the number of privatized enterprises) to the qualitative ones - the achievement of balance between investments into enterprises and allocations to the budget.

URGENCY AND KEEN CHARACTER OF THE PROBLEM

The following property structure has been formed in the...

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