You Tube Channels

Norm Johnston

Following Google's announcement of over 100 new professionally-produced YouTube channels, this brief summary looks at the details and implications of this step towards monetizing the platform.

You Tube Channels

Norm Johnston

Background

After months of speculation, Google has finally announced the launch of over 100 new YouTube channels. These channels will consist of professionally-produced original content covering a wide variety of interests, everything from dancing (Madonna's DanceOn) to professional wrestling (WWF) to finance (Wall Street Journal). Google is rumored to be subsidizing the content production via a $100m investment fund that will be recouped via advertising revenues, which will be shared with producers once the initial investment has been recouped. The majority of the new channels will be introduced in 2012.

Details

Over the past...

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