How Visa balances the global with the local

Geoffrey Precourt

This report from the ANA's Masters of Marketing conference covers the address of Antonio J. Lucio, Visa's global CMO, who discusses how the credit card company manages its brand on the global, regional and local levels.

How Visa balances the global with the local

Geoffrey PrecourtWarc

Nothing gets the attention of an audience of senior marketers like numbers. And Antonio J. Lucio, Visa's global chief marketing, strategy and corporate development officer, had a dazzling set of digits for the Association of National Advertisers' (ANA) 2011 Masters of Marketing conference.

  • 200: The number of countries in which Visa operates.
  • 15,700: The number of banks in the Visa network.
  • 1,850,000,000: The number of cards currently in market throughout the world.
  • $71,000,000,000: The annual dollar value of Visa transactions....

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