Welcoming people with mental health problems into mainstream market research

As an agency-trained researcher, the two years I spent as Head of Research at a mental health charity opened my eyes to the fact that mental health problems are 'invisible' and widespread, and that people with mental health problems regularly face exclusion.

Welcoming people with mental health problems into mainstream market research

Ruth Stevenson

Ruthless Research

The incidence of mental health problems

There are many different kinds of mental health problems that people experience to varying degrees. These include anxiety, dementia, depression, bipolar disorder, obsessive compulsive disorder, schizophrenia, self-harm and stress.

According to the Mental Health Foundation (2011) one in four people will experience some kind of mental health problem in the course of a year; mixed anxiety and depression is the most common mental disorder in Britain; and the UK has one of the highest rates of self-harm in Europe, at...

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